> For the complete documentation index, see [llms.txt](https://atlo-1.gitbook.io/atlo-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://atlo-1.gitbook.io/atlo-docs/platform/products/how-is-the-product-segmentation-made.md).

# How is the product segmentation made?

Similar to the partner segmentation (see page [How does the partner segmentation work?](/atlo-docs/platform/partners/how-does-the-partner-segmentation-work.md)), Atlo also automatically segments each of your products. 

It follows the same logic as with retail partner segmentation.

<figure><img src="https://4094335229-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F9H1XekXw7rbczFp51NxN%2Fuploads%2FuN5c5jM4CeENd8PqZ0Mk%2FSk%C3%A6rmbillede%202026-02-05%20kl.%2013.41.57.png?alt=media&amp;token=188922a7-cbc2-474a-96b8-124fe53c5557" alt=""><figcaption></figcaption></figure>

**Product segments:**

* **Growth & Volume (A)**
  * Conditions: The product is growing in sales year-over-year, and has an above average volume of sales
  * A-products generate the highest revenue and reorder consistently
* **Volume (B)**
  * Conditions: The product is not growing year-over-year, but has above average volume of sales&#x20;
  * B-products contribute meaningful volume but with less frequency or growth
* **Growth (C)**
  * Conditions: Product is growing year-over-year, but has below average volume of sales
  * C-product order infrequently or at lower volumes
* **Needs Attention (D)**
  * Conditions: Product is not growing year-over-year, and has below average volume of sales
  * D-products have minimal or irregular order activity
  * New product typically start in the D-segment. Read tip below for more information.&#x20;

{% hint style="info" %}
A new product will typically start in the D-segment. If you want to promote the product (e.g. if its a new product launch), you can manually add the product to your orders.\
\
If you only choose a forecast order with existing products that have sales data, a new product will most likely not be included.\
\
Instead, make sure you choose the manual order process → [Send a "Product Launch" order](/atlo-docs/guides-or-how-to.../send-an-order/send-a-new-products-order-1.md)
{% endhint %}