> For the complete documentation index, see [llms.txt](https://atlo-1.gitbook.io/atlo-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://atlo-1.gitbook.io/atlo-docs/guides-or-how-to.../send-an-order/send-a-new-products-order-1.md).

# Send a "Product Launch" order

Atlo helps you run product launches without losing track of who’s in and who’s stalling.

When you create a product launch order, you manually pick the products you want to include in an order proposal and send it to your retail partners. 

From there, Atlo tracks the full rollout in one place: who has bought in, who has an open proposal but hasn’t finalised, and who hasn’t responded yet. 

That gives you a clear view of launch adoption across your network, so you can follow up early and make sure the launch actually lands in stores.

{% hint style="info" %}
**Marketing tip: Before you send the proposal, align on marketing expectations.** 

\
You can make it a requirement for your retail partner to agree to specific marketing requirement, if they want the order and a potential discount (check your [Volume Discounts](/atlo-docs/settings/volume-discounts.md)).
{% endhint %}

#### How to send a "Product Launch" order

{% embed url="<https://youtu.be/UdhBOinoWx8>" %}