> For the complete documentation index, see [llms.txt](https://atlo-1.gitbook.io/atlo-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://atlo-1.gitbook.io/atlo-docs/guides-or-how-to.../explain-atlo-orders-to-your-retail-partners.md).

# Explain Atlo orders to your retail partners

A short guide for your sales team. Use it when you are unsure how to communicate the shift to Atlo without creating unnecessary noise.

### **What Atlo actually is**

Atlo does what a good key account manager (KAM) already does. Just automatically, and for every partner, not only your top 10.

**Think about what a good KAM does today when preparing an order recommendation for a partner:**

* Checks what the partner has in stock, often by looking at their webshop
* Reviews previous orders and what has sold well
* Compares with similar stores of the same size and market
* Looks at new launches and trending products
* Pulls it all into a spreadsheet and does some forecasting
* Sends a recommendation to the partner

That takes hours per partner. Which is why it only happens for the top 10 to 20 accounts. Everyone else is left to reorder when they run out.

Atlo does that work for you, every day, for every partner. Your sales team sees finished suggestions and sends them on.

***

### **What changes for the retail partner**

Nothing meaningful.

They still receive order suggestions from you. They still decide what to accept. The relationship is the same. The only real change: they get better recommendations more often, and they stop getting forgotten.

Today most retail partners sit in what we call a **closed purchasing loop**. They order only when they run out. You lose sales you never see, because in the meantime the end customer bought something else or moved on.

Atlo turns that into **proactive sales**. You reach out before they run out, with concrete recommendations based on what is actually performing in similar stores.

It is a service upgrade for the partner. Not a new system they have to deal with.

***

### **3 ways to communicate it**

{% tabs %}
{% tab title="English" %}

#### Example 1: Email to a single retail partner

> Hi \[Name],
>
> To make it even easier to work with us, we have invested in a new sales tool. We continuously review your sales, top sellers and trending products and send you tailored order suggestions based on what performs in similar stores in your size and market. So you always have the right products on the shelves and do not miss out on sales.
>
> You do not have to do anything differently. You just get better recommendations more often.
>
> Let me know if you have any questions.

#### Example 2: On a phone call or in a customer meeting

> "We have upgraded the way we work with you. Before, we could only do a proper forecast for you once a quarter, because pulling the data together took so long. Now we have a system that looks at your sales, stock and trending products continuously, so we can send you concrete recommendations on a regular basis. You still decide what to say yes to. You just no longer have to wait for us to find the time."

#### Example 3: General update or newsletter to all retail partners

**Subject: Better order suggestions from \[brand]**

> Hi \[Name],
>
> We have invested in a new sales tool so we can stay closer to you and give you better recommendations.
>
> In practice that means:
>
> * We follow which of our products sell well with your closest competitors
> * We send you suggestions for what makes sense to bring in to increase your sell-through without carrying unnecessary stock
> * You get the same good service, just more often and more precisely
>
> You do not have to do anything. It happens automatically.
> {% endtab %}

{% tab title="Danish" %}

#### **Eksempel 1: Email til en enkelt retailpartner**

Hej \[Navn],

Vi har investeret i et nyt salgsværktøj, så det bliver endnu lettere at arbejde sammen med os.

Systemet analyserer løbende jeres salg, hvad der trender hos lignende forhandlere i samme størrelse og marked, og jeres nuværende lager. På den baggrund kan jeg sende dig skræddersyede ordreforslag, der er designet til at øge jeres salg.

I skal ikke gøre andet end at læse forslagene igennem og sige til eller fra. Beslutningen er stadig jeres.

Sig til hvis du har spørgsmål.

***

#### **Eksempel 2: I en telefonsamtale eller til et kundemøde**

"Vi har opgraderet den måde vi arbejder med jer på, så det bliver lettere for jer at arbejde sammen med os. Systemet analyserer jeres salg, lager og trending produkter løbende og laver et direkte ordreforslag, som jeg kan sende videre til dig. Forslagene er skræddersyede til jer og designet til at øge jeres salg. I bestemmer stadig selv hvad I siger ja til."

***

#### **Eksempel 3: Generel besked eller nyhedsbrev til alle retailpartnere**

**Emne: Vi gør det lettere at arbejde sammen**

Hej \[Navn],

Vi har investeret i et nyt salgsværktøj. Målet er at gøre det lettere for jer at arbejde sammen med os.

Systemet analyserer løbende jeres salg, hvad der trender hos lignende forhandlere i samme størrelse og marked, og hvad vi kan se I går glip af lige nu. På den baggrund får I skræddersyede ordreforslag fra jeres faste kontakt hos os, designet til at øge jeres salg.

I bestemmer stadig selv hvad I siger ja til.
{% endtab %}
{% endtabs %}

***

### **One final note**

Retail partners want to be helped. Not watched.

Avoid words like "we track your sales", "we monitor your stock", "we have access to your data". That sounds technical and controlling.

Use instead: "we follow", "we look at", "we help you". That positions you as a key account manager. Not a system.